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Communicating Globally : Intercultural Communication and International Business - Wallace V. Schmidt
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Communicating Globally

Intercultural Communication and International Business

By: Wallace V. Schmidt, Roger N. Conaway, Susan S. Easton

Paperback | 13 February 2007

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Communicating Globally: Intercultural Communication and International Business provides students with a cultural general awareness of diverse world views, valuable insights on understanding and overcoming cultural differences, and a clear path to international business success.

This text integrates the theory and skills of intercultural communication with the practices of multinational organizations and international business. Intended as supplemental reading in courses on communication, culture, and globalism, this book provides an innovative perspective on cosmopolitan communication, global leadership, cultural synergy, and the dynamic processes affecting international business.

The book discusses the implications of these approaches and the new competencies needed for conducting international business and entering the world marketplace. It examines intercultural transitions and cross-cultural relationships as well as how virtual groups or teams and constant change influence multinational organizations.

The book further provides insights into doing business abroad by examining significant geographic regions and emphasizing cultural themes and patterns, business conduct and characteristics, and emerging trends. Also included is a regional resource guide that establishes a sensible foundation for readers to continue their own cross-cultural or international business research, personally transforming their understanding into individually instructive significance.

Industry Reviews
"College-level libraries strong in business and global communications won't want to miss Communicating Globally: Intercultural Communication and International Business. From understanding the processes of communication and miscommunication, to insights into how to do business abroad given differing cultural perspectives, communicating Globally offers many important key concepts essential for global business success." -- James A. Cox "The insight supplied is based on research and application that can permit you to make necessary choices and decisions. This is definitely an excellent book for advanced courses in the field of international business communication." -- Johnson Thomas * Business India *

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