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Communicating Ethically : Character, Duties, Consequences, and Relationships - William W. Neher

Communicating Ethically

Character, Duties, Consequences, and Relationships

By: William W. Neher

eText | 20 October 2026 | Edition Number 5

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This thoroughly updated fifth edition provides a broad introduction to the major theoretical perspectives on the ethics of communication, covering classical and modern theories of ethical philosophy that address issues at play in specific careers and domains throughout the field.


By incorporating a framework for ethical reasoning, readers can develop their own understanding of various criteria for making ethical judgments. The book applies ethical theories, such as virtue ethics and dialogical ethics, to interpersonal, political, organizational contexts. There is expanded discussion of social media and developments in artificial intelligence (AI), large language models, and machine learning. This edition also continues increased coverage of contemporary and non-Western issues and theories, including Confucian, Islamic, Hindu, as well as African ethical systems of Yoruba, Igbo, and Akan Peoples.


The book serves as a core textbook for undergraduate courses in communication and media ethics and can be used as a supplemental resource for field-specific courses in strategic communication, interpersonal communication, public relations, and others.


Online resources for instructors include sample syllabi, sample assignments, PowerPoint lecture slides, and test banks with multiple choice and essay questions. They are available at www.routledge.com/9781041341499.

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Published: 20th October 2026

Available: 20th October 2026

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