Coming Soon

Film Trailers and the Selling of Hollywood Technology

By: Keith M. Johnston

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Paperback | 15 July 2009

At a Glance

Paperback
230 Pages

Age
18+

Dimensions(cm)
22.86 x 15.24 x 1.32

Paperback

$60.50

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The audience''s first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer''s status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

Industry Reviews

"an intriguing read...highly recommended"-Midwest Book Review; "an interesting take on an often overlooked aspect of motion pictures"-Communication Booknotes Quarterly.

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