Collecting Qualitative Data Using Digital Methods : Mastering Business Research Methods - Rebecca Whiting

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Collecting Qualitative Data Using Digital Methods

By: Rebecca Whiting, Katrina Pritchard

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Paperback | 18 November 2020

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Paperback
128 Pages

Dimensions(cm)
31 x 15.5 x 0.5

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Part of SAGE's Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.

In Collecting Qualitative Data Using Digital Methods, Rebecca Whiting and Katrina Pritchard provide a concise and accessible guide to a digital data collection method, comprised of tracking and trawling that can be used to collect qualitative data in the fields of business, management and organizational research.

With practical guidance and insight into how to use this approach in your own research, this book provides invaluable support to Business and Management masters students who choose to work with secondary data when completing their dissertations.

Industry Reviews

Approaches to using internet data in management research usually focus on large quantitative datasets. Here, Whiting and Pritchard outline a long overdue, innovative, qualitative approach to gaining research insights from on-line material. As part of the SAGE Mastering Business Research Methods series, the authors’ tracking and trawling method will prove revolutionary for Masters students. However, management scholars in general will also deeply appreciate this little gem of a book as not just presenting a novel on-line method but also an invaluable source of advice on addressing challenges like ethical and copyright issues in this rapidly growing area of research.

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