Citizens : Why the Key to Fixing Everything is All of Us - Jon Alexander


Why the Key to Fixing Everything is All of Us

By: Jon Alexander, Ariane Conrad (As told to), Brian Eno (Foreword by)

Hardcover | 17 January 2022

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Citizens opens up a new way of understanding ourselves and shows us what we must do to survive and thrive - as individuals, as organisations, as nations, even as a species.

Jon Alexander's consultancy, the New Citizenship Project, has helped revitalise some of Britain's biggest organisations such as the Co-op, The Guardian and the National Trust. Here, with the New York Times bestselling writer Ariane Conrad, he shows how human history has moved from the Subject Story of kings and empires to the current Consumer Story. Now, he argues compellingly, it is time to enter the Citizen Story.

Because when our institutions treat people as citizens rather than consumers, everything changes. Unleashing the power of everyone equips us to face the challenges of economic insecurity, climate crisis, public health threats, and polarisation.

Citizens is an upbeat handbook, full of insights, clear examples to follow, and inspiring case studies, from the slums of Kenya to the backstreets of Birmingham. It is the perfect pick-me-up for leaders, founders, elected officials - and citizens everywhere.

Industry Reviews

'The answer to many of the global challenges we face today.'

McKinsey Global Consultancy, Top 5 Recommended Read

'Jon Alexander's New Citizenship Project speaks to action in the real world but has an immensely solid base in ideas as expressed in words, the meanings and applications of which he first teases out and then rams home with elan and gusto in this bravely inspiring book.'

Paul Cartledge, Emeritus Professor of Greek Culture, Cambridge University

'It is an inspiring idea... the text of this book should be taught in every civics class everywhere'.

Sunday Independent, Ireland

'His lively book - which has become something of an underground hit - highlights new forms of active citizenship.'

Financial Times, Top 5 Political Books

'Citizens is a breath of fresh air amidst deep concern about the future of democracy. It offers a powerful vision for the transformation of our institutions.'

Marietje Schaake, International Policy Director, Stanford University Cyber Policy Center, and author,

'The shift from consumer to citizen is a truly big idea. If you're in a position of strategic influence, I strongly recommend you engage with this and consciously explore what it might mean for your organisation.'

Dame Fiona Reynolds, former Director General, National Trust

'In this engaging book, Jon lays out his full vision for how this mindset shift can transform not just business, but NGOs and governments too.'

Alex Edmans, Professor of Finance, London Business School

'Citizens is a powerful provocation for our times... Highly recommended.'

Nichola Raihani, Professor of Evolution and Behaviour, University College London, and author, The Social Instinct

'The wonderful thing is that he not only gives us hope but more importantly he lights a pathway to make this new paradigm a reality through the years of deep work, thinking and action that have formed the basis of his book.'

Jason Stockwood, Vice Chairman, Simply Business, and Chairman, Grimsby Town Football Club

'This is a truly powerful book, in every sense of the word.'

Josh Babarinde, Forbes 30 Under 30 Social Entrepreneur

'Every great transformation requires a new story. A story that reveals new possibilities and points toward an optimistic alternative to the current situation. Citizens presents just such a story.'

Tim Brown, Chair of IDEO and author of Change By Design

'Jon is working with a set of ideas and tools that have the potential to change politics forever. In fact, they could change everything forever.'

Ian Kearns, Founder and Trustee, European Leadership Network

'Citizens is a powerful and intriguing contribution to the search for a genuinely sustainable future.'

David Grayson, Emeritus Professor of Corporate Responsibility at Cranfield University School of Management and co-author of The Sustainable Business Handbook

'There is such a thing as an idea whose time has come. This is that idea.'

James Perry, Board Member, B Lab Global, and Founding Partner, Snowball Investment Management

'I've never been more convinced he has one of the few big ideas that's easily applied, fundamentally needed and genuinely offers a chance of change. Get on board for his new work, now. I am.'

Sam Conniff, Author, Be More Pirate

'Citizens is so exciting and full of energy from the beginning that I wanted to read the whole thing immediately. A wonderful guide to how to be human in the 21st Century.'

Ece Temelkuran, Author, How to Lose a Country: the Seven Steps from Democracy to Dictatorship

-- Review Quotes

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