Choose Possibility

Take Risks and Thrive (Even When You Fail)

By: Sukhinder Singh Cassidy

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Hardcover | 17 August 2021

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Wall Street Journal bestseller | An indispensable guide to decision-making and risk-taking for anyone who finds themselves afraid of making a wrong choice in their career. This fresh, new approach comes from one of the most highly regarded and well-respected female tech executives in Silicon Valley, who made many wrong choices in her career, but learned how to turn those down moments into successes.

Life is made up of a series of choices. What do you do if one of those choices turns out poorly, especially if it was carefully considered? How do you trust your instinctive decision-making skills and make the next right choice? How do you continue to take risks when, suddenly, your risks are not working out?

Sukhinder Singh Cassidy is one of the most highly regarded and well-respected female tech executives in Silicon Valley, but she'll be the first to admit that her path to success has been far from linear. She started three companies that have done exceedingly well, including theBoardlist (an organization designed to promote and place women onto corporate boards), and she just served as president of StubHub, which sold earlier this year for $4 billion.

But she's also encountered plenty of poor choices, misfires, unexpected headwinds, and all other types of pitfalls that she had to learn how to confront, analyze, navigate, and incorporate into her new path forward. From her own experience, she knows that personal success does not come from making one singular "correct" or "big" decision. Rather, long-range success comes from tackling numerous choices that are aimed to optimize future possibilities.

Singh Cassidy's "seven myths of success," as well as her advice on how to make FOMO into your friend, multiply your "bets" in life, and understand why you shouldn't be blinded by "passion bias," all provide an entirely new way to approach risk-taking and achieve lasting success.

Industry Reviews

"Sukhinder is one of Google and Silicon Valley's most successful and well-respected leaders. In Choose Possibility, she brings her unique style of authenticity, optimism, and hustle to help anyone unlock their career potential. " -- Eric Schmidt, Former Chairman & CEO, Google "Whether you're twenty-five or forty-five, Choose Possibility offers a simple, clear, and effective process to overcome fear and unlock professional growth and fulfillment. " -- Stephen Kaufer, Co-Founder, President & CEO, TripAdvisor "Choose Possibility helps us see risk in an entirely new way. Sukhinder Singh Cassidy will inspire you to take small steps that can lead to extraordinary outcomes. " -- Susan Wojcicki, CEO, YouTube "Sukhinder Singh Cassidy is an extraordinary entrepreneur and businesswoman, and the ideas she presents in this book have the potential to make a tremendous difference in anyone's career or life. " -- Spencer Rascoff, Former CEO & Co-Founder, Zillow "The 'myth of the single choice, ' that one decision can make or break everything, is to blame for people's fear of taking risks, writes StubHub president Cassidy in her encouraging debut....readers looking to play it a bit less safe will find this a welcome call to do so." --Publishers Weekly "An indispensable guide to decision-making and risk-taking for anyone who finds themselves afraid of making a wrong choice in their career, from one of the most highly regarded female tech executives in Silicon Valley."--Next Big Idea Club --

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