Chinese Television and Soft Power in Africa

By: Angela Lewis

Write A Review

Hardcover | 18 August 2023 | Edition Number 1

At a Glance

Hardcover
144 Pages

Dimensions(cm)
23.4 x 15.6 x 0.97

Hardcover

$530.75

or 4 interest-free payments of $132.69 with

or

Ships in 15 to 25 business days

This book examines the phenomenal growth over recent years of Star Times, a Chinese pay television company with around 30 million subscribers providing satellite television to twenty African countries. The broadcaster, whose markets include demographic groups deemed uneconomic by Western television providers, combines entertainment such as Chinese drama and kung fu content dubbed into African languages with Chinese state programming, thus making the station at least partially a public diplomacy instrument. At the same time, the channel provides new indigenous language channels, widened access to television in rural areas, and sponsors African soccer brands. The book considers all aspect of Star Times: how it fits into China's development assistance programmes; its structure as a private company nonetheless financed by Chinese banks; and, based on extensive interview research in Ghana, Kenya and Zambia, how the station is perceived by media professionals. Overall, the book shows how this major Chinese international media expansion both contributes very significantly to African development in a way which is sensitive to local concerns, and at the same time enhances China's international image.

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.