Changing Minds

The Art and Science of Changing Our Own and Other Peoples Minds

By: Howard Gardner

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Paperback | 1 September 2006

At a Glance

Paperback
272 Pages

Dimensions(cm)
21.0 x 13.9 x 1.9

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Think about the last time you tried to change someone’s mind about something important: a voter’s political beliefs; a customer’s favorite brand; a spouse’s decorating taste. Chances are you weren’t successful in shifting that person’s beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind – and offers ways to influence that process.

Remember that we don’t change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.

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Named one of the "Highlights from the Decade" in strategy+business magazine.

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You Can Find This Book In

Non-Fiction Psychology Cognition & Cognitive Psychology Business & Management Management & Management Techniques Self-Help, Personal Development & Practical Advice Popular Psychology Assertiveness, Motivation & Self-Esteem & Positive Mental Attitude Business Negotiation

The Contents of the Mind
The Forms of the Mind
The Power of Early Theories
Leading a Diverse Population
Leading an Institution: How to Deal with a Uniform Population
The Creative Geniuses Change Minds Indirectly—Through Science, Scholarly Breakthroughs, and Works of Art
Mind Changing in a Formal Setting
Mind Changing Up Close
Changing One’s Own Mind
Epilogue: The Future of Mind Changing
Notes Index
About the Author
Table of Contents provided by Publisher. All Rights Reserved.

Changing Minds

The Art and Science of Changing Our Own and Other Peoples Minds

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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