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CEO in Jeans

From Denim to Decisions

By: Emad Masoud

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Hardcover | 29 May 2025

At a Glance

Hardcover
276 Pages

Dimensions(cm)
22.86 x 15.24 x 1.91

Hardcover

RRP $68.19

$61.75

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Author Emad Masoud started his first company at eighteen. By twenty-five, he was travelling abroad to close a major deal without any experience and by himself. But his leadership journey hasn't been success after success-far from it. He witnessed how one bad decision can sink an entire company, how rigid leadership styles don't reflect the dynamic business world of today. With every setback and new challenge, Emad adapted and crafted his unique approach to leadership, one centred on authenticity.

CEO in Jeans: From Denim to Decisions is the culmination of years of experience leading teams, providing one-of-a-kind user experiences, and navigating high-stakes situations. Accessible and straightforward, this guide explores how to lead with bold decision-making and authenticity. These techniques will help leaders embrace their individual strengths, take strategic risks, and remain true to their values and themselves. This manual isn't about reinventing leadership-it's about rethinking the way leaders approach it.

Successful leaders understand the importance of authenticity, calculated risk-taking, and adaptability. They know staying true to yourself is the key to thriving, not just surviving. Whether you're managing a small team or leading an entire organization, CEO in Jeans provides the tools for navigating today's leadership challenges with confidence and relatability.

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