Catch!

A Fishmonger's Guide to Greatness

By: Cyndi Crother

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Paperback | 1 January 2018

At a Glance

Paperback
168 Pages

Dimensions(cm)
0.1 x 0.1 x 0.1

Paperback

RRP $35.00

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Get hooked by Pike Place Fish's philosophy in"avisionary book that challenges you to find a better way to serve your customers and coworkers"(Howard Schultz, #1 New York Times-bestselling author).

Seattle locals and tourists alike flock to Pike Place each day to watch the fish fly. But Pike Place Fish is about more than just crowd-pleasing entertainment-there is an underlying philosophy at work that has made the market both wildly successful and internationally renowned.

In an unusual combination of oral biography and practical business blueprint, Crother and the fishmongers take you behind the scenes at the famous market to illustrate the PPF philosophy and reveal the underlying assumptions that have made PPF the international phenomenon it is today.

Catch! shows that to be "ordinary" is to be a victim of circumstances, responding to whatever comes one's way. To be "great" is to realize that anyone can live an extraordinary life. At Pike Place Fish, everyone is responsible for transforming themselves from ordinary to great by creating their own reality. The authors explore the issues of goals-financial, personal and humanitarian-and intention, showing how the crew itself creates these goals and works towards them in collaboration.

Most importantly, Catch! examines the power of possibility and shows how you can achieve greatness in your own life. Catch! explores such guiding principles as coaching and acknowledgment that are lacking in many businesses, and shows that you, too, can be the prime mover in your own experience.

"The lessons found in Catch! will not only change the way you work but will also change the way you live your life." -Paul Orfalea, Founder & Chairperson Emeritus, Kinko's Inc.

Industry Reviews

"The lessons found in Catch! will not only change the way you work but will also change the way you live your life."
-Paul Orfalea, Founder & Chairperson Emeritus, Kinko's Inc.

"Catch!" is a visionary book that challenges you to find a better way to serve your customers and coworkers."
-Howard Schultz, Chairman & Chief Global Strategist, Starbucks Coffee Company

"In recent years the emphasis in management has been on fostering empowerment, participation, engagement, and accountability. Catch! is the first book that offers the voice of front-line employees who not only echo the same messages but who have internalized them and become champions for creating a performance culture each and every day."
-Leslie Yerkes, president of Catalyst Consulting Group, Inc., author of Fun Works, and coauthor of Beans! Four Principles for Running a Business in Good Times or Bad

"A groundbreaking masterpiece that should be on the bookshelf of anyone in the training, organizational development, or human resources functions (or anybody that manages or interacts with people, for that matter!). This inspirational tour de force is a priceless tool that can guide both individual and organizational transformations to greatness."
-Ron McGuire, Manager, Training & Development, General Mills

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