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Capabilities for Strategic Advantage : Leading Through Technological Innovation - D. Birchall

Capabilities for Strategic Advantage

Leading Through Technological Innovation

By: D. Birchall, G. Tovstiga

eText | 16 May 2005

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In a competitive environment rivals will quickly respond to changes and improvements. This new contribution demonstrates that companies need to have a methodology for developing strategy with regard to future technology. New technology needs to be integrated into a strategic process and companies who are able to establish the capabilities to achieve this will secure robust competitive advantage. This powerful new approach will be demonstrated with examples and cases.
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