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BUSN - Marcella Kelly

BUSN

By: Marcella Kelly, Chuck Williams

eText | 31 March 2026 | Edition Number 13

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Published: 3rd June 2022

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"BUSN," 13th Edition, by Kelly/Williams, introduces students to the principles of business through a student-focused approach that blends concise content, engaging visuals and current real-world relevance. Fresh examples and feature boxes explore today's most pressing business challenges and innovations. Students will learn how Nvidia launched in a Denny's, why "expense-report jail" matters, how inflation impacts borrowing and whether Bitcoin belongs in their portfolio. It also covers emerging topics like the security benefits of passkeys, the fastest way to board an airplane and even the story of goats taking union jobs. This edition includes coverage of artificial intelligence (AI) examining its growing role in business decision-making, operations and strategy.
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Economics, Finance, Business and ManagementNon-FictionEducationTeaching Skills & Techniques

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