Business Models For Dummies

By: Jim Muehlhausen

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Paperback | 31 May 2013 | Edition Number 1

At a Glance

Paperback
384 Pages

Dimensions(cm)
23.37 x 18.8 x 2.08

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Write a business model? Easy.

Business Models For Dummies helps you write a solid business model to further define your company's goals and increase attractiveness to customers. Inside, you'll discover how to: make a value proposition; define a market segment; locate your company's position in the value chain; create a revenue generation statement; identify competitors, complementors, and other network effects; develop a competitive strategy; and much more.

Shows you how to define the purpose of a business and its profitability to customers
Serves as a thorough guide to business modeling techniques
Helps to ensure that your business has the very best business model possible

If you need to update a business model due to changes in the market or maturation of your company,Business Models For Dummies has you covered.

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