Business Analytics

By: Jeffrey D. Camm, James J. Cochran

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eText | 1 January 2026 | Edition Number 6

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Published: 3rd April 2023

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Present the full range of analytics -- from descriptive and predictive to prescriptive analytics to generative AI -- with Camm/Cochran/Fry/Ohlmann's market-leading "Business Analytics," 6th Edition. Step-by-step instructions teach students how to use Excel, Tableau, Power BI, R and Python to solve advanced analytics concepts. Choose your preferred software for teaching concepts. Solutions to problems and cases save grading time and provide students with practice. Updates cover topics beyond the traditional quantitative concepts such as data wrangling, data visualization, machine learning and AI, which are increasingly important in today's analytical problem solving.