Building Unity

Build an organization that is growth-minded, values-based, and innovative using the six steps to "responsible impact."

At age 16, Michael 'Piecez' Prosserman, a professional b-boy (breakdancer), completed a school project that would grow to become a hip-hop-inspired mental health charity with global reach. Through a process of continuous discovery and reflection, Prosserman and his team grew UNITY to the point where it benefitted over a quarter of a million young people. In Building Unity, Prosserman breaks down the six steps to discovering "responsible impact" and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Six steps to discovering "responsible impact":

• Spark is the inspiration, the big "why," the motivation to wake up and do something.
• Build is the testing ground to clarify ideas, understand community needs, and challenge assumptions.
• Trust involves building the culture of your organization, leading by example, and hiring people with dreams. Trust sets the stage for growth by empowering awesome people.
• Grow is about finding the right size for your organization to create a responsible impact.
• Evolve is knowing when to step back so others can step forward by building a succession plan that leaves your organization in good hands.
• Re-Ignite is building from past experience and lighting the next spark within yourself.

Short Description

In his first book, b-boy turned CEO Michael Prosserman breaks down his six steps to discovering "responsible impact" and building a successful non-profit or charitable organization. Through personal storytelling, he takes the reader through the pressure points of growing a social purpose organization.

Sales and Market Bullets

• Prosserman has been featured in over 60 major media outlets in Canada including Maclean's, Toronto Star, the Globe and Mail, CBC, CTV, and CityTV.


• Prosserman is currently the CEO of EPIC Leadership, a firm focused on helping social impact leaders build sustainable organizations. He serves on the board of directors for Big Brothers Big Sisters of Toronto and JAYU.


• @bboypiecez has 10K followers on Instagram.


• Prosserman dives deep into the missteps, the restarts, the determination, and the process and presents tangible strategies for taking care of your mental health and caring for your teams' well-being.

Audience

• Prosserman's business partners, clients, and potential clients


• Non-profit leaders and people working in the social sector


• Entrepreneurs looking to make a meaningful impact


• People who work with disadvantaged youth, like Big Brother Big Sister


• Employers who run small businesses, especially in the arts


• Readers of leadership books

• Outreach to print and online publications with a focus on current events, business, entrepreneurship, and leadership


• Pitch for interviews on local and national radio and TV


• Support author's ongoing speaking engagements


• Social media promotion focusing on short videos of author's speaking engagements