Build a Better Vision Statement

Extending Research with Practical Advice

By: Shelley A. Kirkpatrick

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Paperback | 13 July 2016

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174 Pages

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22.8 x 15.2 x 1.6

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Build a Better Vision Statement summarizes scientific research, along with advice from thirty entrepreneurs and CEOs of well-known and award winning companies, on how to write, communicate, and implement an effective vision statement. This book contains dozens of company vision statements along with stories from entrepreneurs and CEOs describing how and why they created their vision statements. Several decades of studies have demonstrated the profound impact that a vision statement can have on a company's performance and growth, but only if the vision statement reflects certain characteristics. Build a Better Vision Statement presents proven principles for writing a motivational vision statement and offers guidance to company leaders about when and how to write a vision statement. Build a Better Vision Statement is a must-have for any business leader or entrepreneur looking for a low-cost, high-impact, proven approach for growing their business.

Industry Reviews

Kirkpatrick explains in straightforward language the art and science of developing a vision statement that focuses employee effort on an organization's profitability -- Gary Latham, Faculty of Management, University of Toronto
An organization's ability to innovate will ultimately define its value in the 21st century. As such, organizations are being forced to find new ways to work that brings the best out of their people-from their creativity to their ingenuity. Build a Better Vision Statement comes at the perfect time. From the scientific research it covers to the practical advice it offers, Build a Better Vision Statement is for any leader interested in learning how to align their people under a unifying vision statement. -- Jim Whitehurst, president and CEO, Red Hat

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