BRILLIANT MACHINE, EMPTY SOUL

Generation Ageless

How Baby Boomers Are Changing the Way We Live Today...And They're Just Getting Started

Ice to the Eskimos

How to Market a Product Nobody Wants

Fascinate

Your 7 Triggers to Persuasion and Captivation

But Wait ... There's More!

Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything But the Kitchen Sink

Designing for the Greater Good

The Best of Non-Profit and Cause-Related Marketing and Nonprofit Design

The End of Fashion

How Marketing Changed the Clothing Game Forever

The Engaged Customer

The New Rules of Internet Direct Marketing

The Fall of Advertising and the Rise of PR

Going Wireless

Transform Your Business with Mobile Technology

Often Wrong, Never in Doubt

Unleash the Business Rebel Within

Rocking the Ages

The Yankelovich Report on Generational Marketing

Unlabel

Selling You Without Selling Out

Mad Women: The Other Side of Life on Madison Avenue in the 1960s and Beyond

The Other Side of Life on Madison Avenue in the 1960s and Beyond

The Big Book of Packaging

Brand New World

How Paupers, Pirates, and Oligarchs are Reshaping Business

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

The House of Harper

The Making of a Modern Publisher

Singo The John Singleton Story

Marketing and Promotion for Authors

Build Your Author Brand and Sell More Books

Attention Is the New Currency

The Ultimate Guide to Standing Out and Getting Paid on Social Media

The Benchmark Lie

How AI-Powered Marketing Makes Experience More Valuable Than Ever

Referrals Made Simple

How to Build a Predictable Stream of High-Quality Clients Without Advertising

Pitch Black

The Best Black Ads of the Past 50+ Years

Inclusive Exclusion

The Labubu Model of Contemporary Interculturality