Breakthrough Advertising

Name: Breakthrough Advertising
Brand: Gene Schwartz
Price: 14.67 AUD
Availability: OnlineOnly

By: Eugene M. Schwartz, Martin Edelston

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eBook | 11 February 2023

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Breakthrough advertising was a concept and advertising strategy first developed by copywriter Eugene Schwartz in 1966. Schwartz was well known for his copywriting success and eventually codified his insights in his "Breakthrough Advertising" book. The book has been republished a number of times since its original publication because of the insight that Schwartz provides. This insight is still considered valid in many advertising circles.