Brandsplaining

Why Marketing is (Still) Sexist and How to Fix It

By: Jane Cunningham, Philippa Roberts

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Paperback | 18 February 2021 | Edition Number 1

At a Glance

Paperback
240 Pages

Dimensions(cm)
1.8 x 15.3 x 23.2

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$40.75

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If you thought misogynist marketing ended with #MeToo, think again

Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?

In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution: a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.

About the Authors

Jane Cunningham is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Jane was a board planner at DDP, Head of Planning at Ogilvy London and managing Director of Tribal DDB. Jane is an expert in gender-bias within advertising and has been interviewed by Martha Kearney on Radio 4, Jane Garvey on Women's Hour and Rosie Boycott and Dawn Porter on the subject of marketing to women.

Philippa Roberts is the co-founder of PrettyLittleHead, a research-based consultancy with a particular specialism in understanding women. Prior to this, Philippa was Client Services Director at both DDB London and at Ogilvy London. Philippa is an expert in gender-bias within advertising and has been interviewed by David Frost on the differences between men and women and has appeared on Radio 5 live and Radio 4 discussing the subject of marketing to women.

Industry Reviews

'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment'
Amanda Montell author of Wordslut

'If you think we've moved on from 'Good Girl' to 'Go Girl', think again '
Professor Gina Rippon author of The Gendered Brain

'An outrageously important book. Erudite, funny, and deeply engaging - with no condescension or bullshit'
Dr Aarathi Prasad author of Like A Virgin

'This book has the power to change the way we see the world'
Sophie Devonshire CEO, The Marketing Society and author of Superfast

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