Branding Yourself

How to Use Social Media to Invent or Reinvent Yourself

By: Erik Deckers, Kyle Lacy

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eText | 9 October 2017 | Edition Number 3

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Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers' or partners' toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!

Discover how to:

Choose today's best social media tools for your personal goals
Build an authentic storyline and online identity that gets you the right opportunities
Make the most of Facebook, LinkedIn, and Twitter-and leverage new platforms like Snapchat and Instagram
Build connections and prove expertise by sharing video on YouTube and Vimeo
Find yourself on search engines and then optimize your personal online presence
Promote your events, accomplishments, victories...and even defeats and lessons learned
Integrate online and offline networking to get more from both
Reach people with hiring authority and budgets on LinkedIn
Use Twitter to share the ideas and passions that make you uniquely valuable
Avoid "killer" social networking mistakes
Leverage your online expert status to become a published author or public speaker
Measure the success of your social media branding
Get new projects or jobs through your online friends and followers