Brand String Theory

Make Your Brand Demand A Search Party

By: Richard Every

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Paperback | 31 March 2026

At a Glance

Paperback
244 Pages

Dimensions(cm)
22.86 x 15.24 x 1.3

Paperback

RRP $38.49

$36.75

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90% of executives believe their brand is trusted.

Only 30% of B2C customers agree. Only 14% for B2B.

You built this brand. Now you're trapped inside it. Architect. Inmate.

Every decision runs through you. Every detail needs your approval.

Every absence costs you.

Only 3% of companies escape this prison.

They outperform everyone else: 41% faster revenue growth.

49% faster profit growth. 51% stronger retention.

The secret? Laws, not rules. A system that holds under pressure.

Brand String Theory: Three dimensions. Twenty-one laws.

Your search party is already looking for you.

"Richard Every's Brand String Theory is one of those rare branding books that actually reframes how you think. His internal-external-eternal framework brings uncommon clarity to the forces that shape enduring brands, and his case studies connect theory to action with precision. The 'brand string' visuals distill complex strategy into an accessible, highly functional tool.

For professionals at any stage, this book offers meaningful insight and practical value. I strongly endorse it."

- Tom O'Grady Founder/CEO, Gameplan Creative First NBA Creative Director

"'Under pressure, clarity is the first thing to leave the room.' Richard Every had me hooked from the minute I read that sentence. As I read Brand String Theory, I found myself reviewing my own business - my force statement, my frame and my function. I finished the book with an action plan already written - to elevate the branding of my own business. Because what this book gifted me was a totally understandable, focused process to own my own brand.

This is a must-read for any Business Owner."

- Lyndon Bray Founder/CEO, Braydiver Leadership & High Performance Consultant

Industry Reviews

"Richard Every's Brand String Theory is one of those rare branding books that actually reframes how you thinkâ. â¬His internal-external-eternal framework brings uncommon clarity to the forces that shape enduring brandsâ, â¬

and his case studies connect theory to action with precisionâ. â¬Theâ â¬'brand string'â â¬visuals distill complex strategy into an accessibleâ, â¬highly functional toolâ.â¬

â â¬For professionals at any stageâ, â¬this book offers meaningful insightâ â¬

and practical valueâ. â¬I strongly endorse itâ.â¬"

- Tom O'Grady

First NBA Creative Director and Founder/CEOâ, â¬Gameplan Creative

"'Under pressure, clarity is the first thing to leave the room.' Richard Every had me hooked from the minute I read that sentence. As I read Brand String Theory, I found myself reviewing my own business - my force statement, my frame, and my function. I finished the book with an action plan already written to elevate my brand. What this book gifted me was a focused, understandable process to own my brand. This is a must-read for any business owner."

- Lyndon Bray

Founder/CEO, Braydiver | Leadership & High Performance Consultant

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