Brain Based Enterprises

Name: Brain Based Enterprises
Brand: Taylor & Francis Ltd
Price: 73.75 AUD
Availability: BackOrder

Harmonising the Head, Heart and Soul of Business

By: Peter Cook

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Hardcover | 18 May 2018 | Edition Number 1

At a Glance

Hardcover
226 Pages

Dimensions(cm)
23.4 x 15.6 x 1.27

Hardcover

RRP $77.99

$73.75

or 4 interest-free payments of $18.44 with

Available for Backorder. We will order this from our supplier however there isn't a current ETA.

Brain Based Enterprises offers a unique synthesis of cutting edge academic research and pragmatic insights into business practices in the art and discipline of leading and managing enterprises where ideas, intelligence and insight are the currency of sustainable collaborative and competitive advantage (SCCA). From the first signs of intelligence through making axes and fire, we now have access to unprecedented powers of creation. Advances in our understanding of genomics, biotechnology and robotics make it possible for us to create a better world or destroy what we have. This book explores the former possibility.

Drawing upon leading edge research but expressed clearly and concisely for the busy person seeking to inform and illuminate themselves with a depth of pragmatism and wisdom. Featuring numerous case examples from companies ranging from biotechnology to banking to ground the ideas and relate to busy people seeking practical inspiration.

Brain Based Enterprises deals with questions such as: How shall we function in a world where man and machine will have some interchangeable functions? How will we re-organise organisations to make best use of intelligence? What will intelligence actually mean in a world where we are drowning in data? Instead how shall we swim with information? How will education have to change in order to continue to be relevant? What role can HR play in stimulating an enterprise's collective synapses? How can they engender climates and cultures where ideas, intelligence and insight are the norm? What can and should Governments do to encourage intelligent societies? How may we become more intelligent, individually and collectively?

Industry Reviews

'Brain Based Enterprises invites us to take a fundamental look at our humanity and adjust our strategies and practices to make the best meeting of hearts and minds between men, women and machines. If you lead an enterprise which produces sustainable advantage through intelligence, ideas and insight, Peter Cook's book is a must-read compendium of thought wisdom on the topic.' Nadine Hack, CEO, beCause Global Consulting

'Peter Cook has applied his extensive experience of facilitation in creative workshops to the contemporary practice of the generation of value from knowledge and data. The book is packed with invaluable insights that any entrepreneur or business leader will readily recognise and be able to leverage in their activities. Indeed, this book highlights the value in harnessing the abilities of those around you, whether on a collective or global basis, in addressing the challenges of the era.' Peter Childs, Head of School, Dyson School of Design Engineering, Imperial College London

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