| Acknowledgments | p. xv |
| Introduction | p. xvii |
| What's a Weblog and How Do I Get One? | |
| Do I Need a Weblog? | p. 3 |
| What Is a Weblog? | p. 4 |
| Is This a New Thing? | p. 7 |
| The Weblog Phenomenon | p. 9 |
| Why Are Weblogs Different? | p. 11 |
| How Are Weblogs Updated? | p. 14 |
| How Do Weblogs Build Community? | p. 16 |
| Is a Weblog Right for You? | p. 17 |
| Consider Your Content | p. 17 |
| Consider Your Goals | p. 18 |
| Fair Use and Blogging | p. 21 |
| Call to Action: Get Involved | p. 22 |
| Choosing Your Weblog Software and Server | p. 25 |
| Types of Weblog Software | p. 26 |
| Basic Weblog | p. 26 |
| The Automated Weblog | p. 30 |
| Getting a Web Server for Your Weblog | p. 39 |
| Weblog Server Jargon and Definitions | p. 39 |
| Choosing a Good IPP or Hosting Service | p. 42 |
| More | p. 45 |
| Using Your Weblog | |
| The Simple Blog | p. 49 |
| Requirements for the Simple Blog | p. 50 |
| Build a Basic Weblog Page | p. 52 |
| Upload and Test Your Page | p. 56 |
| Add New Entries, Images, and Hyperlinks to Your Blog | p. 59 |
| Archive Past Posts | p. 66 |
| Ideas for Extending Your Blog | p. 68 |
| More | p. 71 |
| Using a Hosted Weblog | p. 73 |
| Choose a Hosted Service | p. 74 |
| The Popular Choice: Blogger | p. 76 |
| Sign Up | p. 77 |
| Add Entries | p. 78 |
| Change the Look | p. 81 |
| Manage Archives | p. 86 |
| Change Settings | p. 87 |
| Community Living: LiveJournal | p. 90 |
| Create a LiveJournal | p. 90 |
| Edit Your LiveJournal | p. 92 |
| Customize Your LiveJournal | p. 97 |
| A Business-Like Presence: Radio UserLand | p. 99 |
| Get Started with Radio | p. 100 |
| Add to Your Weblog | p. 102 |
| Edit and Delete Entries | p. 105 |
| Write a Story | p. 106 |
| Change Your Theme | p. 107 |
| Set Preferences | p. 108 |
| Aggregate News | p. 110 |
| The Radio Application | p. 112 |
| More | p. 114 |
| Setting Up and Using Greymatter | p. 115 |
| The Greymatter Decision: Features and Requirements | p. 116 |
| Get Started | p. 118 |
| Download and Install Greymatter | p. 119 |
| Configure Greymatter | p. 124 |
| Manage Authors | p. 129 |
| Post and Edit Entries | p. 130 |
| Post an Entry | p. 130 |
| Edit or Close an Entry | p. 132 |
| Administer the Weblog | p. 134 |
| Rebuild Files | p. 134 |
| Upload Files | p. 135 |
| Edit and Delete Comments | p. 136 |
| Ban IPs | p. 137 |
| Edit Templates | p. 138 |
| Download Templates | p. 138 |
| Edit Templates Yourself | p. 138 |
| Add Static Pages | p. 143 |
| More | p. 145 |
| Setting Up and Using Movable Type | p. 147 |
| The Movable Type Decision: Features and Requirements | p. 148 |
| Who Is Movable Type For? | p. 150 |
| Get Started | p. 151 |
| Download and Configure | p. 151 |
| Upload and Set Permissions | p. 154 |
| Configure Movable Type | p. 155 |
| Load and Run Movable Type | p. 156 |
| Post and Edit Entries | p. 159 |
| Edit the Blog's Core Setup | p. 159 |
| Post an Entry | p. 160 |
| Create and Edit Categories | p. 162 |
| Edit an Entry | p. 164 |
| Delete an Entry | p. 166 |
| Power Editing Mode | p. 166 |
| Upload Files | p. 167 |
| Administer the Weblog | p. 169 |
| Manage Authors | p. 169 |
| Ban IPs | p. 170 |
| Use a Bookmarklet | p. 171 |
| Use the TrackBack Feature | p. 171 |
| Manage Your Archives | p. 174 |
| Edit the Templates | p. 176 |
| Syndicate Headlines and Ping Others | p. 176 |
| Add Your Own Links | p. 178 |
| Using Downloadable Templates | p. 178 |
| Add Notifications Entry | p. 180 |
| Understand MT's Tags | p. 181 |
| Categories and Template Tags | p. 183 |
| Change the Look | p. 184 |
| More | p. 185 |
| Setting Up and Using pMachine | p. 187 |
| The pMachine Decision: Features and Requirements | p. 188 |
| Get Started | p. 191 |
| Download and Install | p. 191 |
| Configure pMachine | p. 196 |
| Configure Your Weblog | p. 199 |
| Change the Index's Name | p. 200 |
| Post and Edit Entries | p. 201 |
| Post an Entry | p. 201 |
| Add an Image | p. 203 |
| Edit an Entry | p. 206 |
| Alter or Delete an Entry | p. 206 |
| Add Categories | p. 207 |
| Add pBlocks | p. 209 |
| Use a Bookmarklet | p. 209 |
| Manage Users and Mailings | p. 214 |
| User Registration | p. 214 |
| The Post Office | p. 218 |
| Dig into the Templates | p. 222 |
| How the Templates Work | p. 222 |
| Built-in Templates | p. 223 |
| Edit the HTML Templates | p. 229 |
| Extras: Static Pages, Blurbs, and Headlines | p. 231 |
| Create a Collective Weblog | p. 234 |
| More | p. 235 |
| Extending Your Weblog | |
| Writing, Designing, and Tweaking Your Blog | p. 239 |
| What Are You Gonna Say? | p. 240 |
| Have Something to Say | p. 241 |
| Say It Well | p. 244 |
| Brevity Is Your Friend | p. 247 |
| Let Others Play | p. 249 |
| Weblog Netiquette | p. 250 |
| Blogging Ethics | p. 251 |
| Change the Look of Your Site | p. 252 |
| Use a Third-Party Template | p. 252 |
| CSS and Style Sheets | p. 254 |
| Tips for a Blog That Works | p. 269 |
| More | p. 270 |
| Add-Ons for Your Weblog | p. 271 |
| Set Up a Reply E-mail Account | p. 272 |
| Do You Need a Forum? | p. 275 |
| Add and Manage a Mailing List | p. 282 |
| Add a Poll | p. 286 |
| Add an Image Gallery | p. 288 |
| Add Comments | p. 291 |
| Blogger Editing Tools | p. 291 |
| More | p. 293 |
| Publicity and Possibilities | |
| Publicizing Your Weblog Site | p. 297 |
| How to Be Seen | p. 298 |
| The Art of Conversation | p. 299 |
| On Being a Joiner | p. 301 |
| Get Listed and Searched | p. 303 |
| Link and Ping | p. 305 |
| Headline Syndication | p. 309 |
| Publish Your Feed | p. 311 |
| Read Feeds | p. 311 |
| Publish Others' Feeds | p. 312 |
| Get the Media Interested | p. 314 |
| More | p. 315 |
| Using Weblogs in Organizations | p. 317 |
| Can Weblogs Be Serious? | p. 318 |
| Blog Advantages for Organizations | p. 319 |
| Make the Choice | p. 321 |
| Ideas for Organizational Blogs | p. 323 |
| Store and Share Knowledge | p. 323 |
| Collaborate Online | p. 324 |
| Reach Customers | p. 327 |
| Grassroots Organizing | p. 328 |
| Blogs in Education | p. 331 |
| More | p. 334 |
| Internet Resources | p. 335 |
| Popular Sites | p. 336 |
| Blogs | p. 336 |
| News and Roundup Sites | p. 336 |
| Weblog Philosophy | p. 337 |
| Weblog Software and Services | p. 337 |
| Hosted Blogging Software | p. 337 |
| Server-Based Blogging Software | p. 338 |
| Hosting Companies | p. 338 |
| Domain Name Registrars | p. 339 |
| Site Design | p. 339 |
| Templates and Design | p. 339 |
| HTML and CSS Reference | p. 339 |
| Add-ons | p. 340 |
| E-mail | p. 340 |
| Hosted Discussion Forum | p. 340 |
| Server-Side Discussion Forums | p. 340 |
| Mailing List Managers | p. 341 |
| Polls and Surveys | p. 341 |
| Photo Galleries | p. 341 |
| Hosted Comments | p. 341 |
| Blogger API Clients | p. 341 |
| Publicity | p. 342 |
| General Publicity Sites | p. 342 |
| Registries and Directories | p. 342 |
| Webrings | p. 342 |
| Search Engine Submissions | p. 343 |
| Headline Syndication and Readers | p. 343 |
| Index | p. 345 |
| Table of Contents provided by Syndetics. All Rights Reserved. |
