Blockbusters

The Five Keys to Developing Great New Products

By: Gary S Lynn, Richard R Reilly

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Paperback | 14 August 2003

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Paperback
272 Pages

Dimensions(cm)
21.59 x 13.97 x 1.73

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What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision Product Improvisation Information Exchange Senior Management Commitment Teamwork

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You Can Find This Book In

Non-Fiction Business & Management Sales & Marketing Market Research Management & Management Techniques Management of Specific Areas Research & Development Management Reference, Information & Interdisciplinary Subjects Research & Information Research Methods Economics Public Relations

Sales & Marketing Advertising Self-Help, Personal Development & Practical Advice Popular Psychology

Acknowledgments	p. xi
Preface	p. xv
How Blockbusters Happen: Our Research--and Why We Did It	p. 1
The Five Critical Practices at Work: Putting the Puzzle Together at Iomega	p. 15
The Buck Starts Here: A Top-Down Initiative for Total Toothpaste	p. 33
Clear and Stable Vision (Part 1): Building Project Pillars at Polycom	p. 57
Clear and Stable Vision (Part 2): Building Your Own Project Pillars	p. 75
Lickety Stick Improvisation: Nailing Process with the PowerShot Staple Gun	p. 99
Information Exchange: Creating a Knowledge Core at Apple	p. 127
Collaboration Under Pressure: The Evolution of the Handspring Visor Team	p. 149
What about Radical Innovation? Seeing the Light--Corning's Fiber Breakthrough	p. 175
The Message to Management: Breaking Through the Bureaucracy at NASA	p. 205
Measuring Team Performance: A Case Study	p. 215
Industries and Companies Who Participated in This Research	p. 223
Test Your Knowledge	p. 225
Notes	p. 229
Index	p. 237
Table of Contents provided by Syndetics. All Rights Reserved.

Blockbusters

The Five Keys to Developing Great New Products

At a Glance

Paperback

What Makes a BLOCKBUSTER?

Shipping

How to return your order

Defective items

You Can Find This Book In

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