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Big Data : How the Information Revolution Is Transforming Our Lives - Brian Clegg

Big Data

How the Information Revolution Is Transforming Our Lives

Paperback Published: 10th October 2017
ISBN: 9781785782343
Number Of Pages: 176

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New for Icon’s Hot Science series - a startling insight into the data that runs our lives.

Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother's shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.

With big data ever-present, you can't afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.

About the Author

Brian Clegg's most recent books are What Colour is the Sun (Icon, 2016) and Ten Billion Tomorrows (St. Martins, 2016). His Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. Brian has written for numerous publications including The Wall Street Journal, Nature, BBC Focus, Physics World, The Times, The Observer, Good Housekeeping and Playboy. Brian is editor of popularscience and blogs at brianclegg.

Industry Reviews

'As always, Clegg writes with an easy clarity that draws us in - no technical expertise required to understand his exploration of this essential subject - and throughout Big Data's highly enjoyable pages, the spread and range of material is highly impressive - dizzying in fact. I personally found entirely new perspectives on the subject that will keep me pondering for quite some time. I should add that, if I were still a statistics lecturer at Oxford, I would recommend the book to my students as bedside reading.' -- Peet Morris * Former Lecturer in Statistics (St Hilda's College Oxford), Lecturer/Researcher in software development *
'Clegg provides an engaging insight, reflecting on its positives and negatives. A holiday workout for the brain.'
'Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) brings big data to life.'

ISBN: 9781785782343
ISBN-10: 1785782347
Series: Hot Science
Audience: General
Format: Paperback
Language: English
Number Of Pages: 176
Published: 10th October 2017
Publisher: Icon Books Ltd
Country of Publication: GB
Dimensions (cm): 19.8 x 12.9  x 1.91
Weight (kg): 0.19

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Brian Clegg

About the Author


Brian Clegg was educated at Manchester Grammar School and read Natural Sciences at Cambridge, specialising in experimental physics. He spent a year at Lancaster University gaining a second MA in Operational Research and then joined British Airways, where he worked for 17 years on a wide range of projects. In 1994 he launched a new career providing creativity consultancy to corporations and writing for magazines and books. His clients have included BA, Smith Kline Beecham, the BBC, the Treasury and the Met Office. He is a Fellow of the Royal Society of Arts. He is also the editor of the successful www.popularscience.co.uk book review site. Brian Clegg lives in a Wiltshire village with his wife and two children.

Visit Brian Clegg's Booktopia Author Page