Big Data, Big Design

Why Designers Should Care about Artificial Intelligence

By: Helen Armstrong, Keetra Dean Dixon (Illustrator)

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Paperback | 19 October 2021

At a Glance

Paperback
176 Pages

Dimensions(cm)
17.9 x 21.7 x 1.3

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$57.75

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Big Data, Big Design provides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered, intentional design.

Enter the world of Machine Learning (ML) and Artificial Intelligence (AI) through a design lens in this thoughtful handbook of practical skills, technical knowledge, interviews, essays, and theory, written specifically for designers. Gain an understanding of the design opportunities and design biases that arise when using predictive algorithms. Learn how to place design principles and cultural context at the heart of AI and ML through real-life case studies and examples. This portable, accessible guide will give beginners and more advanced AI and ML users the confidence to make reasoned, thoughtful decisions when implementing ML design solutions.

Industry Reviews

"Big Data, Big Designprovides designers with the tools they need to harness the potential of machine learning and put it to use for good through thoughtful, human-centered intentional design."
- Creative Quarterly

"[I]t is hard to overemphasize the importance and utility of a book like Big Data, Big Design, which takes an overwhelmingly complex and technical subject and translates it into accessible language for designers of any discipline so that we can better understand how it affects us."
The Dirt (ASLA)

"Armstrong poses critical design questions, providing a pathway to the rapidly transforming terrain....As a collaborative effort between designers, researchers, and data scientists, this volume will be particularly appealing to those interested in the many interdisciplinary and international interactions between scholars and business professionals."
- ALA/Choice

""Through interviews, essays, and theory, Big Data, Big Design provides designers with the tools they need to harness the potential of AI and ML--and put it to good use."
- Fast Company,

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""Training machines to learn is one of the most critical design challenges of our time. Helen Armstrong's book is an invitation to designers to engage this process in ways that are inclusive, equitable, and creative."
- Ellen Lupton, Author of Thinking with Type,

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