This audiobook is narrated by a digital voice.
When it comes to innovation, the best ideas rarely live on the surface. They're hidden in places we don't usually look.
In Beyond the Obvious, creativity strategist Vicky Baker shows how to uncover fresh possibilities by moving past the easy answers and digging deeper into problems, perspectives, and patterns. Through powerful insights, real-world examples, and practical tools, she reveals how to break away from predictable thinking and discover surprising pathways to bold innovation.
This book will help you:
Spot blind spots that are blocking fresh ideas
Look beyond the obvious solutions to uncover hidden opportunities
Challenge assumptions that limit creativity
Build strategies that thrive on curiosity and depth
Whether you're leading a team, shaping a project, or simply seeking fresh ways of thinking, Beyond the Obvious is your guide to finding innovation where others aren't looking.
Because true breakthroughs happen when you go further than the obvious.
