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Beyond the Crisis

By: Hellmut Schutte, Philippe Lasserre

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Paperback | 18 June 1999 | Edition Number 2

At a Glance

Paperback
340 Pages

Edition Type
Revised

Dimensions(cm)
22.86 x 15.24 x 2.54

Paperback

$84.99

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This unique book stresses the importance of the Asia Pacific region in the context of the international strategies of the firm. It argues that the crisis in Asia - while being serious - is a temporary phenomenon only and that the need remains for Western firms to boost their position both in Asia and against Asian competition. This requires an increased understanding of Asian markets, Asian firms and Asian business cultures and logic. The authors advise Western firms to approach their operations in Asia strategically, both in terms of competing for customers and resources, as well as co-operating in joint ventures and alliances. They encourage managers to question many of their traditional Western business assumptions and to move towards a regional organisation and a more regional style of management.

Industry Reviews

Reviews of the hardback edition:

'...this is an excellent one-volume survey of the commerce and business practices in the Far East.' - The European

'This is an important and thought-provoking book...this book deserves a wide-ranging, senior audience.' - Euro-Japanese, 1 April 1996

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