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Behind the Support Bot : Who's Really Running Customer Service? - Robert M. Cabral

Behind the Support Bot

Who's Really Running Customer Service?

By: Robert M. Cabral

eBook | 26 April 2025

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AI is transforming customer support - but is it a revolution or just another corporate cost-cutting scheme? In Behind the Support Bot, Support leader Robert Cabral explores the rise of AI in customer service, uncovering its promises, pitfalls and the real impact on businesses and support teams.

Through expert insights, real-world case studies and a critical look at automation's role in modern support, this book challenges leaders to rethink their approach to before handing over the keys to the bots.

Are you ready for the future of support, or will AI decide for you?

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