Behaviorally Informed Organization

By: Dilip Soman (Editor), Catherine Yeung (Editor)

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Hardcover | 31 March 2021

At a Glance

Hardcover
328 Pages

Dimensions(cm)
23.5 x 16.4 x 2.5

Hardcover

$83.75

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Every organization is fundamentally in the business of behaviour change. Whether it be a government trying to get business to comply with environmental regulation, a business trying to get its customers to be loyal to their products, or a financial advisor encouraging a client to start saving for retirement, behaviour change is critical to organizational success. Despite its centrality to organizations, we do not have a good scientific framework for behaviour change, nor a good understanding of how organizations can embed insights from behavioural science into their operations. To overcome this void, this book develops an overarching framework for using behavioural science. It shows how behavioural insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement.

This edited volume will provide an enterprise-wide strategic perspective of how governments, businesses and other organizations have and should embed BI into their operations. It is based on research by academics and practitioners from the Behaviourally Informed Organizations Partnership and will highlight ideas, pragmatic frameworks, and prescriptive outcomes, based on illustrative case studies. Featuring a foreword by Cass Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.

Industry Reviews

I wish that I'd had this book when I started my behavioral science team. The Behaviorally Informed Organization tells you what you need to know: from the roles that behavioral insights can play within an organization, to the business case, to specific examples of companies to learn from. It's easy enough to find books that outline what behavioral science says about decision making; it's rare to find practical guidance on how to apply it in an organization. This is one of those rare books: get it.

- Steve Wendel, Head of Behavioral Science at Morningstar and author of Designing for Behavior Change: Applying Psychology and Behavioral Economics
Soman and Yeung have assembled a dream team of thinkers and doers in the service of a single mission - to nudge the nudgers. This elegant combination of theory and practice will help leaders of every variety make wiser decisions, build better systems, and rethink how they do what they do." - Daniel H. Pink, author of When, Drive, and To Sell Is Human

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