Behavioral Insights

By: Michael Hallsworth, Elspeth Kirkman

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Paperback | 17 November 2020

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248 Pages

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17.7 x 12.8 x 1.7

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An accessible introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems.

Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this "automatic" side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior rather than assumptions about it to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples.

About the Authors

Michael Hallsworth, PhD, is Managing Director of the Behavioral Insights Team (BIT) North America. He has held positions at Columbia University and Imperial College London.

Elspeth Kirkman is Senior Director for Social Policy in BIT's London office.

Industry Reviews

"A brilliant book, packed with wisdom and insights, and a ton of fun to boot. The best one-stop shop, if you're interested in behavioral science, and in how to improve the world."

Cass R. Sunstein, Robert Walmsley University Professor, and coauthor of Nudge

"A pragmatic and engaging overview."-LSE Review of Books

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