Beating the Algorithm

The business and life lessons of a Gen Y Asian entrepreneur


Dive into the riveting journey of Cheo Ming Shen in Beating the Algorithm, where entrepreneurship, life lessons, and personal growth intertwine to form a narrative of resilience and vision. From his childhood dreams inspired by the Japanese manga Doraemon, to navigating the high stakes of corporate leadership and the unpredictable tides of Silicon Valley-style innovation in Southeast Asia, Cheo's story is a masterclass in understanding the game of life.


This book isn't just about business; it's about the human spirit's capacity to adapt, learn, and succeed against all odds. Cheo shares his ascent from a self-described academic underachiever to the CEO of a publicly listed company, detailing the rollercoaster of launching startups like Nuffnang and Dayre, facing betrayals, and embracing the unexpected joys of life like his marriage and fatherhood.


With candid reflections on success, failure, and the art of pivoting in both business and personal life, Beating the Algorithm offers invaluable insights for entrepreneurs, dreamers, and anyone looking to find their path in an ever-changing world. Cheo's narrative is both a cautionary tale and an inspiring saga, proving that with the right mindset, you can indeed "beat the algorithm" of life. Discover how to find purpose, build trust, and turn every life experience into a stepping stone for greatness.