Automated Web Site Evaluation

Researchers' and Practioners' Perspectives

By: M.Y. Ivory

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Hardcover | 31 October 2003

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Hardcover
228 Pages

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24.13 x 16.51 x 1.27

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Among all information systems that are nowadays available, web sites are definitely the ones having the widest potential audience and the most significant impact on the everyday life of people. Web sites contribute largely to the information society: they provide visitors with a large array of services and information and allow them to perform various tasks without prior assumptions about their computer literacy. Web sites are assumed to be accessible and usable to the widest possible audience. Consequently, usability has been recognized as a critical success factor for web sites of every kind. Beyond this universal recognition, usability still remains a notion that is hard to grasp. Summative evaluation methods have been introduced to identify potential usability problems to assess the quality of web sites. However, summative evaluation remains limited in impact as it does not necessarily deliver constructive comments to web site designers and developers on how to solve the usability problems. Formative evaluation methods have been introduced to address this issue. Evaluation remains a process that is hard to drive and perform, while its potential impact is probably maximal for the benefit of the final user. This complexity is exacerbated when web sites are very large, potentially up to several hundreds of thousands of pages, thus leading to a situation where eval uating the web site is almost impossible to conduct manually. Therefore, many attempts have been made to support evaluation with: â¢ Models that capture some characteristics of the web site of interest.

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You Can Find This Book In

Non-Fiction Computing & I.T.Graphical & Digital Media Applications Web Graphics & Design Digital Lifestyle & Online World: Consumer & User Guides Internet Guides & Online Services Databases Data Capture & Analysis Library & Info Sciences Operating Systems Computer Science Human-Computer Interaction

User Interface Design & Usability Desktop Publishing Audio Processing

List of Figures	p. ix
List of Tables	p. xiii
Acknowledgments	p. xvii
Foreword	p. xix
Introduction	p. xxiii
Background
Work Practices of Web Practitioners	p. 3
Web Site Design Process	p. 3
Early Survey of Work Practices	p. 5
More Recent Survey of Work Practices	p. 7
Studies of Design Guideline Use	p. 9
Discussion	p. 10
Researcher's Perspective
Automated Evaluation Methods	p. 15
Early Surveys of Automated Evaluation Methods	p. 15
Taxonomy of Automated Evaluation Methods	p. 16
Overview of the Surveyed Methods	p. 19
Usability Testing Methods	p. 23
Synopsis of Automated Analysis Methods	p. 23
Performance Measurement of Web Servers	p. 24
Task-Based Analysis of Log Files	p. 25
Inferential Analysis of Log Files	p. 28
Discussion	p. 35
Inspection Methods	p. 39
Synopsis of Automated Analysis and Critique Methods	p. 39
Structural Analysis of Web Pages and Sites	p. 40
Analysis of HTML and CSS Coding	p. 42
Analysis of Usability and Accessibility	p. 42
Visual Analysis of Web Pages	p. 44
Textual Analysis of Web Page Navigation	p. 45
Discussion	p. 46
Inquiry Methods	p. 49
Capture of Subjective Data	p. 49
Capture of Screen Snapshots	p. 50
Discussion	p. 50
Analytical Modeling Methods	p. 51
Automated Analysis of Graphical Interfaces	p. 51
Discussion	p. 52
Simulation Methods	p. 53
Synopsis of Automated Analysis Methods	p. 53
Information Processor Modeling	p. 53
Information Scent Modeling	p. 55
Discussion	p. 56
The Webtango Method	p. 57
Motivating Scenarios	p. 58
Derivation of Design Guidance from Empirical Data	p. 60
WebTango Prototype Architecture and Tools	p. 63
Identification of Web Interface Measures	p. 67
Development of Web Interface Profiles	p. 70
Application of the Web Interface Profiles	p. 77
Evaluation of the Web Interface Profiles	p. 91
Analysis of Web Design Guidelines	p. 94
Future WebTango Research Directions	p. 95
Discussion	p. 97
Promising Research Directions	p. 99
Increasing the Influence of Automated Evaluation Methods	p. 99
Expanding Existing Automated Evaluation Methods	p. 104
Discussion	p. 108
Practitioner's Perspective
Automated Evaluation Tools	p. 111
Evaluation Approaches	p. 112
Overview of Automated Evaluation Tools	p. 113
Use of Automated Evaluation Tools	p. 122
Role of Automated Evaluation Tools	p. 123
Discussion	p. 124
Comparison of Guideline Review Tools	p. 127
Characterization of User Abilities	p. 128
Supporting Diverse User Abilities	p. 128
Evaluating Whether Web Sites Support Diverse User Abilities	p. 129
Comparison of Tool Assessments	p. 134
Discussion	p. 141
Empirical Study of Guideline Review Tools	p. 145
Designers' Usage of the Bobby, LIFT, and HTML Validator Tools	p. 146
Users' Usage of Modified Sites	p. 155
Discussion	p. 158
Analysis of Web Design Guidelines	p. 159
The WebTango Methodology	p. 160
Analysis Procedure	p. 160
Analysis Results	p. 161
Discussion	p. 165
Promising Tool Development Directions	p. 167
Limitations of Automated Evaluation Tools	p. 167
Evaluation Approaches	p. 168
Tool Usability	p. 169
Tool Robustness	p. 169
Discussion	p. 170
Appendices	p. 171
Web Site Evaluation Methodologies and Tools	p. 171
References	p. 177
About the Author	p. 193
Index	p. 195
Table of Contents provided by Rittenhouse. All Rights Reserved.

Automated Web Site Evaluation

Researchers' and Practioners' Perspectives

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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