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Ask For It : How women can use the power of negotiation to get what they really want - Linda Babcock

Ask For It

How women can use the power of negotiation to get what they really want

By: Linda Babcock, Sara Laschever

Paperback | 2 April 2009 | Edition Number 1

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To research this groundbreaking book, Linda Babcock and Sara Laschever spent several years talking to thousands of women about the high cost of failing to ask for what they want. Through that research, one thing became abundantly clear: feelings of self doubt - that voice inside your head that says ''Don''t get pushy. Do you really deserve more?'' - consistently prevent women from getting the things they desire most, whether it''s a pay rise, a nicer office, or even just some help around the house.
In Ask for It, Babcock and Laschever have developed a unique, cooperative approach to negotiating that begins before you ever get to a bargaining table, one that will help women realise their self-worth and identify their goals as well as maximise their bargaining power. It will help propel you to new places both professionally and personally - and open doors you thought were closed. Essential reading for women everywhere, Ask For It will help you recognise how much more you deserve - and show you how to get it.

Industry Reviews
"Nice girls don't ask, but smart women do. Ask for It provides the tangible tools and tips you need to get your fair share of the raises, promotions, and perks you've earned--and deserve."--Lois P. Frankel, Ph.D., author of "Nice Girls Don't Get the Corner Office" and "Nice Girls Don't Get Rich.
""Combining sophisticated strategy with down-to-earth action, Ask for It gives women a groundbreaking gift: the means to ask for what they're worth. Women learn how to change their fear of negotiating into confidence that they'll gain more if they ask for more--more pay, more status, more resources, more equitable treatment. Required reading for working women."--Evelyn Murphy, President, The WAGE Project, Inc.; author of "Getting Even: Why Women Don't Get Paid Like Men and What To Do About It
""Filled with practical tips and real-life examples, Ask for It empowers women to ask for what they want and get it. A must-read for any woman looking to make a change at home or on the job.

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