Architecting Enterprise

Managing Innovation, Technology, and Global Competitiveness

By: . Rajagopal

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Hardcover | 21 March 2014

At a Glance

Hardcover
344 Pages

Dimensions(cm)
21.59 x 14.0 x 1.83

Hardcover

$84.99

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The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing a business.

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