Applied Empathy

New Language of Leadership

By: Michael Ventura

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Paperback | 10 January 2019 | Edition Number 1

At a Glance

Paperback
256 Pages

Dimensions(cm)
2.4 x 13 x 19.7

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'How to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the centre' - Arianna Huffington

Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy - the ability to see the world through someone else's eyes - could be what your business needs to innovate, connect, and grow.

Having built his career working with iconic brands and institutions such as Google and Nike, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward.

Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding - your consumers, your colleagues, and yourself - and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies on how to make lasting connections and evolve your business internally as well as externally.

This ground-breaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.

About the Author

Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands, organizations, and startups: from Johnson & Johnson, Pantone, and Adobe to The TED Conference, Delta Airlines, and The Daily Show.

Industry Reviews

With Applied Empathy, Michael Ventura shows us how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center.

I believe that empathy has been the most underrated characteristic of the biggest winners in society. Michael has demonstrated an understanding and an execution around this incredible skill that I admire tremendously. Everybody should read this book.

The most neglected fact in business is we're all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need. Loved this book.

Meaningful change happens when people come together with open arms, minds and hearts. Honed through his experience working with a range of companies, Michael Ventura provides great insights and tools for how you too can make meaningful change happen.

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