Analyzing Social Interaction : Advances in Affect Control Theory - Lynn Smith-Lovin

Analyzing Social Interaction

Advances in Affect Control Theory

By: Lynn Smith-Lovin, David R. Heise

Hardcover | 1 March 2018 | Edition Number 1

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Affect control theory asserts that people interpret their social experiences in such a way as to confirm sentiments they already hold about the people with whom they are interacting. This work describes a variety of tests, using both experimental and survey data, that demonstrate the accuracy of the theory's predictions of behaviour. The authors expand the theory to cover such topics as emotions, attributional processes, establishment of identity, and the impact of locations on social interaction. They also show how the theory can be explored through a powerful computer simulation that predicts behaviour based on brief descriptions of the actors within a social setting.

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