An Insider's Guide To Building A Successful Consulting Practice

By: Adam Snyder

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Paperback | 10 March 2010 | Edition Number 1

At a Glance

Paperback
274 Pages

Age
18+

Dimensions(cm)
23 x 15 x 2

Paperback

$32.99

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Whether you're a beginner just starting up a consulting practice, or a veteran looking for ways to invigorate your existing business, An Insider's Guide to Building a Successful Consulting Practice is an invaluable resource.

Featuring real stories from consultants in diverse industries, the book offers simple yet powerful ways to:

Identify a market and narrow your focus.
Make a smooth transition from employee to independent consultant.
Sell effectively even if you've never sold before.
Establish visibility through speaking, writing, and networking.
Build credibility by leveraging the credibility of others.
Set prices based on value.
Develop a marketing strategy and divide your time between marketing and delivering your services.
Keep plenty of work in your pipeline.
Adapt and thrive in any market condition.
And much more Complete with the results of an original survey of 200 successful independent consultants, this handy guide provides the kind of real-life advice you need to build a thriving business.

Industry Reviews

"If, like many in the current economy, you've been considering striking out on your own as a consultant, An Insider's Guide to Building a Successful Consulting Practice should be a must-read" --Accounting Today
"Katcher lays out a practical and comprehensive plan for going it alone....This book is a must for anyone who is looking to become their own boss." --Consulting Magazine

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You Can Find This Book In

Non-Fiction Self-Help, Personal Development & Practical Advice Advice on Careers & Achieving Success Business & Management Consultancy & Grants for Businesses Education Careers Guidance Humanities Ownership & Organisation of Enterprises Small Businesses & Self-Employed Sales & Marketing Management & Management Techniques

Management of Specific Areas Sales & Marketing Management Economics, Finance, Business and Management

Introduction I-1
Charging Your Battery	p. 1
Deciding Which is Best for you: Employee, Contractor, or Consultant	p. 2
Understanding the Economic Realities of Independent Consulting	p. 15
Focusing Your Work on a Specific Problem or Niche	p. 27
Choosing a Business Model	p. 34
Establishing Your Credibility	p. 59
Marketing Your Consulting Services	p. 67
Developing and Implementing a Marketing Plan	p. 68
Marketing Directly to Prospects	p. 79
Marketing Your Consulting Through Speaking	p. 117
Maintaining Your Visibility	p. 126
Marketing Your Services Through Networking	p. 143
Selling Your Consulting Services	p. 152
Writing Proposals that Lead to Business	p. 163
Keeping the Gas Tank Filled	p. 171
Delivering Tangible Results	p. 172
Make Certain Your Recommendations are Implemented	p. 178
Maximizing the Value of Networking Meetings	p. 184
Marketing Even when you're Busy	p. 189
Avoiding Road Hazards	p. 195
Losing Your Motivation	p. 196
Becoming Lonely	p. 200
Diluting Your Business Model	p. 205
Charging too Little	p. 210
Chasing Prospects	p. 215
Getting More Mileage out of Your Business	p. 221
Taking Stock of what's Working and what's not	p. 222
Establishing a board of advisers	p. 227
Conducting Research	p. 232
Maintaining Readiness to Adapt to Change	p. 237
Conclusion	p. 241
Recommended Reading	p. 244
Index	p. 247
About the Authors	p. 253
Table of Contents provided by Publisher. All Rights Reserved.

An Insider's Guide To Building A Successful Consulting Practice

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

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