Americanization and Its Limits

Reworking Us Technology and Management In Post-War Europe and Japan

By: Jonathan Zeitlin (Editor), Gary Herrigel (Editor)

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Hardcover | 1 April 2001

At a Glance

Hardcover
430 Pages

Dimensions(cm)
23.39 x 15.6 x 2.39

Hardcover

RRP $376.00

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This book develops a new and conceptually distinctive analysis of Americanization in European and Japanese industry after the Second World War, based on a rich set of sectoral and firm-based studies by an international group of distinguished scholars. The authors highlight the autonomous and creative role of local actors in selectively adapting US technology and management methods to suit local conditions and, strikingly, in creating new hybrid forms that combined indigenous and foreign practices in unforeseen and often remarkably competitive ways. Their findings will be of compelling interest not only to historians and social scientists concerned with the dynamics of post-war economic growth and industrial development, but also to those engaged in contemporary debates about the cross-national transfer and diffusion of productive models.

Industry Reviews

`this is an important book bringing together for the first time a great deal of useful information.' History, vol. 86, no. 284 `The detailed essays provide some fascinating examples of transatlantic interaction.' History, vol. 86, no. 284 `this book is the best by far of the recent spate of studies of Americanization, and it will be invaluable to scholars and students in a variety of fields.' Dr Raymond Stokes, University of Glasgow - Technology and Culture, Vol.42

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