Table of Contents
CHAPTER 1: THE REAL ESTATE REVOLUTION HAS BEGUN ....................................................................................... 14
The Cracks in the Foundation: What's Not Working Anymore .................. 15
Common Pitfalls or Mistakes ................................................................ 15
A Smarter Market: Why Buyers and Sellers Expect More ........................ 16
What That Means for You ................................................................... 16
Zillow's Wake-Up Call: A Real-World Shift ............................................ 17
What Happened .................................................................................. 17
What Went Right or Wrong ................................................................. 17
What We Learn From It ...................................................................... 17
Tactical Best Practices .......................................................................... 17
Checklist-Style Action Steps .................................................................. 18
Reframing the Threat: AI as Your Competitive Edge ............................... 18
CHAPTER 2: WHAT AI REALLY MEANS IN REAL ESTATE ..................................................................................................... 20
Breaking Down the Buzzwords .............................................................. 21
AI (Artificial Intelligence) .................................................................... 21
Machine Learning (ML) ....................................................................... 21
Natural Language Processing (NLP) ..................................................... 21
Computer Vision ................................................................................. 21
Key Terms in Your Toolkit .................................................................... 22
Real Estate Translation: What It Actually Looks Like .............................. 23
Real-World Example: Making AI Useful at Every Step ............................. 24
What Happened .................................................................................. 24
What Went Right ................................................................................ 24
What We Learn From It ...................................................................... 24
Tactical Best Practices .......................................................................... 24
Checklist-Style Action Steps .................................................................. 25
Bonus: Quick AI Glossary for Real Estate Pros ....................................... 26
CHAPTER 3: AI FOR FINDING AND CONVERTING LEADS ..................................................................................................... 27
The Outreach Gap: Manual vs. Predictive ............................................... 28
What's Changing ................................................................................ 28
Tools That Work While You Sleep ......................................................... 29
Strategy: Smarter, Not Harder .............................................................. 29
Tactical Best Practices ......................................................................... 29
Real-World Example: 3x Conversions, One CRM Shift ............................ 30
What Happened .................................................................................. 30
What Went Right ................................................................................ 30
What We Learn From It ...................................................................... 31
