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Against the Mainstream : The Selected Works of George Gerbner - George Gerbner

Against the Mainstream

The Selected Works of George Gerbner

By: George Gerbner, Michael Morgan (Editor)

Paperback | 10 May 2002

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For over forty years, George Gerbner has been one of the world's most influential and prolific media scholars. His critical theories and long-running research projects have changed the way we think about media institutions, messages, and impacts. His work has helped shape the academic discipline of communication and has stimulated social movements to alter the cultural environment. This book brings together for the first time a broad-based collection of his writings on the role of media in terms of violence, education, women and minorities, drugs and alcohol, science, religion, and much more.

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