After the Idea

What It Really Takes to Create and Scale a Start-Up

By: Julia Austin

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Hardcover | 3 July 2025 | Edition Number 1

At a Glance

Hardcover
320 Pages

Dimensions(cm)
24.2 x 16.1 x 3.2

Hardcover

RRP $55.00

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Entrepreneurship expert Julia Austin shares battle-tested strategies to help founders and startup joiners build their venture from the ground up in this “masterclass in intentional entrepreneurship” (Jerry Colonna, author of Reboot)

So you want to start a company. Or you were crazy enough to join a startup. You had a great idea, you built a prototype, and maybe you even raised some money. Now what?

Julia Austin is here to answer that big question. She has both experienced and observed that the differentiator between the startups that succeed and those that fail is operational excellence. A lot of entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. Drawing on Austin’s extensive experience at renowned startups like Akamai, VMware, and DigitalOcean and the hundreds of founders and startups she has educated, coached, and advised, After the Idea is full of time-tested strategies to help founders, investors, and employees navigate the operational challenges of startup ventures, including customer development, scalability, process optimization, team management, and more. This accessible set of techniques is for anyone determined to turn a great idea into a solid success.  

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