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Advertising : A Cultural Economy - Liz McFall

Advertising

A Cultural Economy

By: Liz McFall

eText | 18 February 2004 | Edition Number 1

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the `epoch', but by the interaction of institutional, organisational and technological forces.

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Non-FictionBusiness & ManagementSales & MarketingSales & Marketing Advertising

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Hardcover

Published: 18th February 2004

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