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Advertising : A Cultural Economy - Liz McFall

Advertising

A Cultural Economy

Paperback | 18 February 2004

At a Glance

Paperback
224 Pages

Dimensions(cm)
23.39 x 15.6 x 1.17

Paperback

$129.80

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Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue.

Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence.

Advertising: A Cultural Economy uses a historical study of advertising to regain a sense of how it has been patterned, not by the epoch', but by the interaction of institutional, organisational and technological forces.

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Non-Fiction Society & Culture Media Studies Business & Management Management & Management Techniques Management of Specific Areas Sales & Marketing Management Sociology & Anthropology Cultural Studies Sales & Marketing Sales & Marketing Advertising Reference, Information & Interdisciplinary Subjects

Interdisciplinary Studies Communication Studies

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