Get Free Shipping on orders over $79
Advertising : An IMC Perspective + Connect  4th Edition - George E Belch

Advertising

An IMC Perspective + Connect 4th Edition

By: George E Belch, Michael A Belch, Gayle Kerr, Irene Powell, David Waller

Book with Other Items | 18 August 2019 | Edition Number 4

At a Glance

Book with Other Items


RRP $164.95

$134.75

18%OFF

or 4 interest-free payments of $33.69 with

 or 
In Stock and Ships in 1-2 business days
Advertising 4th Edition has been fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital.

To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern communication systems. A third new chapter on Integration and Synergy demonstrates how these tools can be brought together to form a measurable, customer-focused IMC plan.

The fourth edition brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices.

McGraw-Hill Connect is a digital teaching and learning environment that gives you the means to better connect with your coursework, with your instructors, and with the important concepts that you will need to know for success now and in the future. With Connect you can practice important skills at your own pace and on your schedule. This pack contains the printed textbook and access to Connect.

More in Accounting, Business & Finance Higher Education Textbooks

How Brands Grow : What Marketers Don't Know - Byron Sharp

RRP $59.95

$38.75

35%
OFF
Influence, New and Expanded : The Psychology of Persuasion - Robert B. Cialdini
Communications Toolkit : 5th Edition - Jane Grellier

RRP $89.95

$75.99

16%
OFF
Getting To Yes : Negotiating An Agreement Without Giving In - Roger Fisher
Thinking, Fast and Slow - Daniel Kahneman

RRP $26.99

$18.89

30%
OFF
Project Management in Practice : 3rd Edition - Neil Pearson

RRP $113.95

$108.75

Financial Accounting : 9th Edition - Craig Deegan

RRP $155.95

$143.75

Human Resource Management : 11th Edition - Raymond J. Stone

RRP $147.95

$127.99

13%
OFF
Business Law : 12th Edition - Andy Gibson

RRP $178.15

$131.99

26%
OFF
Human Resource Management : 11th Edition - Alan Nankervis

RRP $167.95

$136.75

19%
OFF
Contemporary Issues in Accounting : 3rd Edition - Michaela Rankin

RRP $139.95

$121.75

13%
OFF
Financial Accounting : 9th Edition - David Keene

RRP $197.71

$149.75

24%
OFF