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Actionable Gamification : Beyond Points, Badges, and Leaderboards - Yu-kai Chou

Actionable Gamification

Beyond Points, Badges, and Leaderboards

By: Yu-kai Chou

Hardcover | 20 April 2016

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ðŸ Unlock the Secrets of Gamification & Drive Engagement Like Never Before!

Why do some apps, workplaces, and experiences hook people while others fail? In Actionable Gamification, Yu-kai Chou, a world-renowned gamification pioneer, reveals how you can design experiences that motivate, engage, and drive real results-using the proven Octalysis Framework.

ðŸ'¡ What You'll Learn:

â The 8 Core Drives of Motivation - The hidden forces that make people take action (or lose interest).

â Black Hat vs. White Hat Gamification - Why some techniques build long-term loyalty while others create short-term addiction.

â Real-World Success Stories - See how companies like Google, Tesla, and Uber use gamification to dominate their industries.

â How to Increase Engagement & Revenue - Practical strategies for product designers, marketers, and workplace leaders.

ðŸ"- Why This Book?

⨠Cited in 3,400+ Ph.D. theses & academic journals

ðŸ Applied to 1.5 billion user experiences worldwide

ðŸ� Trusted by Fortune 500 companies & top innovators

Whether you're designing a website, motivating employees, or building customer loyalty, this book is your roadmap to success.

🯠Ready to Level Up? Get Actionable Gamification today and start designing for real impact!

Endorsements Blurbs:

"Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It should be required reading for anyone building, managing, or collaborating with a team, community, or ecosystem."

Susie Wee, VP at Google Core Experiences

"Yu-Kai's Octalysis framework is a powerful addition to the tool kit of any creative professional. It provides a designer-friendly structure to connect information and insights with just the right amount of rigor to provoke fresh ideas."

David Webster, Partner & Executive Director at IDEO

"The Octalysis Framework is invaluable throughout our product launch process, from ideation, mockup, competition analysis to our user interface audit. We believe gamification will be at the forefront of many enterprise and B2C software and Octalysis is leading this movement."

Anthony Di Iorio, Co-Founder of Ethereum and CEO of Decentral

"Yu-kai shows us that gamification is about customer centric thinking, and certainly much more than adding game pieces to our customer experience designs. His Octalysis framework is a guide by which we can construct our services to resonate naturally with our customers. This way of thinking will lead us to design products and services that engage our customers, and motivate them to interact with us more frequently and over a longer period of time. The end result is greater value for the organization."

Paul Brown, Chief Underwriting Officer of AIG

"Yu-kai's book makes gamification practical. It is chock full of specific examples, suggestions for implementations, and pitfalls to avoid. Actionable Gamification is a gold mine of insights, and those who study and practice what it offers will have a powerful toolkit of incentives for business and personal contexts. Run, don't walk, to get your copy - I highly recommend it."

Chuck Pickelhaupt, VP of Corporate Technology Group for Fidelity Investments

Industry Reviews

"Yu-kai is the real deal. His experience, expertise and passion make

this a "must read" for those looking to grasp the possibilities available

through applied gamification."

Jeff Gates, Formal Counsel to U.S. Senate Committee on

Finance and Author of Guilt By Association

"Yu-kai's book makes gamification practical. It is chock full of specific

examples, suggestions for implementations, and pitfalls to avoid.

Actionable Gamification is a gold mine of insights, and those who

study and practice what it offers will have a powerful toolkit of

incentives for business and personal contexts. Run, don't walk, to

get your copy - I highly recommend it."

Chuck Pickelhaupt, VP of Corporate Technology Group for

Fidelity Investments

"I've been tracking the development of Octalysis for over 2 years

now, and It's become a comprehensive framework for enterprise

gamification. Psychology is at the core of every activity, and game

designers are masters at it. Yu-kai's framework has mapped out the

various dimensions for reasoning about and optimizing a gamified

enterprise process. I have no doubt that it will make its way into

business school textbooks soon."

Moataz Rashad, Former Head of Software Architecture at Sony

Mobile

"This book is probably the most important and well researched guide

to Gamification that is on the market today. If you think Gamification

is about gaming stuff then you are dead wrong. It's about how your

brain works and is motivated. This is probably one of the best values

on Amazon today if you are a business manager, marketing expert

or entrepreneur."

Bob Garlick, Host of Business Book Review Podcast

"Yu-kai's Octalysis framework brilliantly explains the intricate

relationships between human behaviors and their inner drives.

Accompanied by numerous application examples, Octalysis is the

turn key for gamification in any product and service design."

Dr. Jianming Dong, Chief User Experience Architect at Huawei

"Don't waste your time with other books that only scratch the surface

or include information without any practical application. Yu-Kai is

master of the craft and has written a book that is fun to read as it is

pragmatic. Order two copies of the book, since you will want to share

it as soon as you read it!"

Jon D Harrison, Author of "Mastering The Game: What Video

Games Can Teach Us About Success In Life."

"Yu-kai's reputation precedes him in the field of gamification. HIs

Octalysis framework is both elegantly simple and intricately complex.

His book is not only extrinsically rewarding to read, but intrinsically

motivating to apply; it's wickedly effective, and yet divinely true.

Octalysis brilliantly unified all these seemingly conflicting aspects of

gamification into a single cohesive framework with a hidden twist in

the middle of it - it's sensational."

Michael Wu, Chief AI Strategist at PROS

Other Editions and Formats

Paperback

Published: 14th April 2015

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