48-Hour Start-Up

From Idea To Launch In 1 Weekend

By: Fraser Doherty MBE

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Paperback | 19 September 2016

At a Glance

Paperback
224 Pages

Dimensions(cm)
21.6 x 13.5 x 1.8

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$36.75

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Almost everyone dreams of starting their own business but very few do. But what if it only had to be a decision of a weekend and it didn’t cost a fortune? In the 48- Hour-Start-up, Fraser Doherty uses his experience building a multi – million dollar company to attempt an experiment; starting with a blank piece of paper, he sets out to start a profitable new business over a weekend, without relying on any technical ability whatsoever. He succeeds and you can, too.

By following his journey, in which Fraser shares all of his lessons and mistakes, he will explain all of the shortcuts and online tools that make it possible to:

Come up with a business idea without the guesswork

Create a kick-ass brand, website and on-line marketing campaign

Promote your productThe 48-Hour-Start Up pioneers the idea of a microbusiness, a creative outlet, income stream and business you can run in your spare time at the weekends without having to quit the day-job.This book is perfect for

Young entrepreneurs

Students learning about start-ups

Established entrepreneurs looking for shortcuts

Teams within corporates who want to create a more innovative and competitive environment

About the Author

Fraser Doherty,named one of the ‘30 under 30’ entrepreneurs in the world by Inc Magazine, is one of the most successful young entrepreneurs in the UK today. His company SuperJam is a global success selling millions of jars a year. He was commended by the Queen for ‘services to business’ last year. He runs free tea parties for the elderly. He is co-founder of Beer52 (with sales over 3m). He regularly lectures about entrepreneurship at universities around the world.

Industry Reviews

'Fraser's approach to starting a business can help anyone get their ideas off the ground.'
Jerry Greenfield, co-founder of Ben & Jerry's

'Fraser is an exciting young entrepreneur with an amazing story' Duncan Bannatyne

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