400 Million Customers

By: Carl Crow, Paul French (Foreword by)

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Paperback | 28 March 2022

At a Glance

Paperback
260 Pages

Dimensions(cm)
20.57 x 14.48 x 2.29

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$47.75

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Probably the best selling book on doing in business in China ever – and undoubtedly the best ever written – Carl Crow’s 400 Million Customers is both amusing and informed. First published in 1937, 400 Million Customers is the distillation of the experiences of one of the most successful foreign businessmen ever to wash up on the China coast. Crow brilliantly explains the eternal truths about doing business in the Middle Kingdom. Enhanced with a foreword by Carl Crow expert and admirer, Paul French.

Industry Reviews

"A rich trove of anecdotes and insights about the Chinese people and doing business in China, much of which still holds true today." James McGregor author of One Billion Customers

Quite simply a masterpiece - if you only ever read one book on China then this has to be it." - Paul French author of Carl Crow, a Tough Old China Hand

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