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The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It - Michael E. Gerber

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

Paperback

Published: August 1995
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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.

Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business.

After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

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The E-Myth Revisited
 
4.7

(based on 3 reviews)

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5.0

EXCELLENT READ

By 

from Cairns

Verified Buyer

Pros

  • Broad Appeal
  • Deeply Informative
  • Deserves Multiple Readings
  • Easy To Understand
  • Great Insights
  • Well Written

Cons

    Best Uses

      Comments about The E-Myth Revisited:

      Excellent book for business minded individuals wanting to expand their mindset.

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      5.0

      Good buy

      By 

      from Perth

      Verified Buyer

      Comments about The E-Myth Revisited:

      Good

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      4.0

      Great purchase

      By 

      from Queensland

      About Me Casual Reader

      Verified Buyer

      Pros

      • Easy To Understand
      • Great Insights

      Cons

      • Refers To The Usa A Bit

      Best Uses

        Comments about The E-Myth Revisited:

        Helping to grow our small business

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        Acknowledgments
        Foreword
        Introductionp. 1
        The E-Myth and American Small Businessp. 7
        The Entrepreneurial Mythp. 9
        The Entrepreneur, the Manager, and the Technicianp. 19
        Infancy: The Technician's Phasep. 34
        Adolescence: Getting Some Helpp. 43
        Beyond the Comfort Zonep. 51
        Maturity and the Entrepreneurial Perspectivep. 68
        The Turn-Key Revolution: A New View of Businessp. 77
        The Turn-Key Revolutionp. 79
        The Franchise Prototypep. 91
        Working On Your Business, Not In Itp. 97
        Building a Small Business That Works!p. 115
        The Business Development Processp. 117
        Your Business Development Programp. 134
        Your Primary Aimp. 136
        Your Strategic Objectivep. 149
        Your Organizational Strategyp. 166
        Your Management Strategyp. 187
        Your People Strategyp. 197
        Your Marketing Strategyp. 218
        Your Systems Strategyp. 234
        A Letter to Sarahp. 253
        Epilogue: Bringing the Dream Back to American Small Businessp. 259
        Afterword: Taking the First Stepp. 267
        Table of Contents provided by Blackwell. All Rights Reserved.

        ISBN: 9780887307287
        ISBN-10: 0887307280
        Audience: General
        Format: Paperback
        Language: English
        Number Of Pages: 288
        Published: August 1995
        Publisher: HARPERCOLLINS
        Country of Publication: US
        Dimensions (cm): 20.4 x 13.4  x 1.8
        Weight (kg): 0.22
        Edition Number: 3