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The E-Myth Revisited : Why Most Small Businesses Don't Work and What to Do About It - Michael E. Gerber

The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It


Published: August 1995
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Published: 17th March 2009
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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.

Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business.

After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.


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The E-Myth Revisited

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Good buy

By Good

from Perth

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Great purchase

By RachMc

from Queensland

About Me Casual Reader

Verified Buyer


  • Easy To Understand
  • Great Insights


  • Refers To The Usa A Bit

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    Helping to grow our small business

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    Introductionp. 1
    The E-Myth and American Small Businessp. 7
    The Entrepreneurial Mythp. 9
    The Entrepreneur, the Manager, and the Technicianp. 19
    Infancy: The Technician's Phasep. 34
    Adolescence: Getting Some Helpp. 43
    Beyond the Comfort Zonep. 51
    Maturity and the Entrepreneurial Perspectivep. 68
    The Turn-Key Revolution: A New View of Businessp. 77
    The Turn-Key Revolutionp. 79
    The Franchise Prototypep. 91
    Working On Your Business, Not In Itp. 97
    Building a Small Business That Works!p. 115
    The Business Development Processp. 117
    Your Business Development Programp. 134
    Your Primary Aimp. 136
    Your Strategic Objectivep. 149
    Your Organizational Strategyp. 166
    Your Management Strategyp. 187
    Your People Strategyp. 197
    Your Marketing Strategyp. 218
    Your Systems Strategyp. 234
    A Letter to Sarahp. 253
    Epilogue: Bringing the Dream Back to American Small Businessp. 259
    Afterword: Taking the First Stepp. 267
    Table of Contents provided by Blackwell. All Rights Reserved.

    ISBN: 9780887307287
    ISBN-10: 0887307280
    Audience: General
    Format: Paperback
    Language: English
    Number Of Pages: 288
    Published: August 1995
    Publisher: HarperCollins Publishers Inc
    Country of Publication: US
    Dimensions (cm): 20.4 x 13.4  x 1.8
    Weight (kg): 0.22
    Edition Number: 3