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The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

Paperback

Published: August 1995
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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.

He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.

Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business.

After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Acknowledgments
Foreword
Introductionp. 1
The E-Myth and American Small Businessp. 7
The Entrepreneurial Mythp. 9
The Entrepreneur, the Manager, and the Technicianp. 19
Infancy: The Technician's Phasep. 34
Adolescence: Getting Some Helpp. 43
Beyond the Comfort Zonep. 51
Maturity and the Entrepreneurial Perspectivep. 68
The Turn-Key Revolution: A New View of Businessp. 77
The Turn-Key Revolutionp. 79
The Franchise Prototypep. 91
Working On Your Business, Not In Itp. 97
Building a Small Business That Works!p. 115
The Business Development Processp. 117
Your Business Development Programp. 134
Your Primary Aimp. 136
Your Strategic Objectivep. 149
Your Organizational Strategyp. 166
Your Management Strategyp. 187
Your People Strategyp. 197
Your Marketing Strategyp. 218
Your Systems Strategyp. 234
A Letter to Sarahp. 253
Epilogue: Bringing the Dream Back to American Small Businessp. 259
Afterword: Taking the First Stepp. 267
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780887307287
ISBN-10: 0887307280
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 288
Published: August 1995
Dimensions (cm): 20.8 x 15.9  x 1.7
Weight (kg): 0.226