In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business.
He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise.
Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business.
After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
|The E-Myth and American Small Business||p. 7|
|The Entrepreneurial Myth||p. 9|
|The Entrepreneur, the Manager, and the Technician||p. 19|
|Infancy: The Technician's Phase||p. 34|
|Adolescence: Getting Some Help||p. 43|
|Beyond the Comfort Zone||p. 51|
|Maturity and the Entrepreneurial Perspective||p. 68|
|The Turn-Key Revolution: A New View of Business||p. 77|
|The Turn-Key Revolution||p. 79|
|The Franchise Prototype||p. 91|
|Working On Your Business, Not In It||p. 97|
|Building a Small Business That Works!||p. 115|
|The Business Development Process||p. 117|
|Your Business Development Program||p. 134|
|Your Primary Aim||p. 136|
|Your Strategic Objective||p. 149|
|Your Organizational Strategy||p. 166|
|Your Management Strategy||p. 187|
|Your People Strategy||p. 197|
|Your Marketing Strategy||p. 218|
|Your Systems Strategy||p. 234|
|A Letter to Sarah||p. 253|
|Epilogue: Bringing the Dream Back to American Small Business||p. 259|
|Afterword: Taking the First Step||p. 267|
|Table of Contents provided by Blackwell. All Rights Reserved.|
Number Of Pages: 288
Published: August 1995
Dimensions (cm): 20.8 x 15.9 x 1.7
Weight (kg): 0.226