Instagram Rules

The Essential Guide to Building Brands, Business and Community

By: Jodie Cook

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Hardcover | 3 November 2020

At a Glance

Hardcover
256 Pages

Dimensions(cm)
20.0 x 15.0 x 1.91

Hardcover

RRP $35.00

$32.75

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Written by a social media marketing expert, and with 125 bite-sized entries, this is a practical guide about using Instagram to build business, brands and online communities.

Essential for anyone wanting to take Instagram seriously. Alex Wood, Forbes Boost your business, grow an online community or promote a side-hustle with Instagram Rules. Instagram is an essential tool for any business, and an estimated 60% of users discover new products via the platform. But how can you use it effectively?

Social media expert Jodie Cook breaks it down into 125 bite-sized rules, making Instagram an easy and efficient method for expanding your venture. Jodie takes you through the most important aspects of running a professional account - strategy, content, community, growth - and drills into the key concepts so that you can apply expert digital marketing knowledge to your profile, no matter the size.

Learn the dos and don'ts of post planning; developing a voice; identifying trends; driving a campaign; responding to engagement; and more.

Create a personalised Instagram strategy, whatever your business is.

Apply insight from interviews with successful users (from Ben & Jerrys and Papier, to freelancers and community groups) and Jodies own experience working with international brands, celebrities and small businesses.

Read as a quick-fire reference or as a step-by-step guide or for effective, focused strategy.

Whether you're a complete novice, short on time or want to improve your engagement - Instagram Rules makes social media marketing straightforward and hassle-free for any small business or serious Instagram user.

About the Author

Jodie Cook is founder of JC Social Media, an award-winning social media agency that works with international brands, celebrities and small businesses. Jodie was selected as one of Forbes Europe 30 Under 30 Social Entrepreneurs; is a regular commentator on social media; and has written over five books, including the 50 Great Ideas' series (Instagram, Facebook, Twitter and Easy SEO) and Winning at Social Media and Stop Acting Like Youre Going to Live Forever.

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